Brevo Free Plan (2026): What You Get, the Limits and When to Upgrade
Key takeaways
- Up to 300 emails a day, about 9,000 in a 30-day month.
- No credit card needed to sign up.
- Emails show a small Brevo logo.
- A/B tests and full automation are on paid plans.
The free plan is a good place to learn how Brevo works without any risk, because you can build forms, design emails and import contacts before you spend anything. The main thing to plan around is the daily sending limit, since it shapes how quickly you can reach a growing list.
What do you get for free?
- Up to 300 emails each day.
- A drag-and-drop email editor.
- Ready-made templates.
- Sign-up forms for your website.
- Order and password emails by API or SMTP.
You can sign up with just your email and your company name.
What are the limits?
| Limit | What it means |
|---|---|
| 300 emails a day | You can not save them up. Big lists must be sent over a few days. |
| Brevo logo | A small “Sent with Brevo” note shows at the bottom. |
| Fewer tools | A/B tests and full automation are on Standard. |
How do you get the most from 300 emails a day?
- Send to your most active readers first, and use segments.
- Split big sends over a few days.
- Remove dead emails. See list cleaning.
- Remember order emails also count.
When should you upgrade?
- Your list is too big to reach in a day or two.
- You want to remove the Brevo logo.
- You want welcome emails, A/B tests or landing pages.
Compare plans in Brevo pricing explained.
What is one more helpful tip?
Because the daily limit resets every day, planning your sending calendar matters more on the free plan than on paid plans. Scheduling campaigns ahead of time in Brevo, and keeping a simple note of how many emails go out each day, helps you avoid hitting the limit at an awkward moment.
What does this look like in practice?
Say a yoga teacher has 900 subscribers. With a limit of 300 emails a day, she can send her monthly newsletter to everyone over three days, starting with her most active readers on day one, and still stay on the free plan.
Questions people ask
How many emails can I send for free on Brevo?
Up to 300 a day, after Brevo approves your account.
Does the Brevo free plan end?
No. It is not a trial. You can stay on it as long as you like.
Can I remove the Brevo logo for free?
No. You need a paid add-on or the Standard plan.
Brevo facts checked on brevo.com. We are independent and not linked to Brevo.
